Outcomes

The Graduate Certificate in Sustainable Tourism provides a dynamic opportunity for anyone with leadership responsibilities and career aspirations in the tourism industry, parks systems, and sustainable communities.

The Graduate Certificate in Sustainable Tourism builds both your professional credentials and reputation. It was designed with input from tourism leaders to strengthen and expand personal leadership skills, knowledge and abilities. Our comprehensive curriculum and excellent instructors ensure students gain applied knowledge in tourism leadership, global tourism and tourism delivery systems. Graduates emerge with a greater understanding of this complex industry, the contributions of our industry leaders, and how they may excel within their career and their sector of the tourism industry.

Graduates depart with a broad range of technical, interpersonal, analytical, and communication skills in tourism leadership. By the end of the program, students have competencies in five core areas: communications, knowledge, leadership and teamwork, critical thinking and global awareness. Specifically, they have:

• Critically engaged with current leadership and tourism theory, practice and processes;
• Increased your knowledge in tourism leadership, delivery systems, and of industry leaders; and
• Selected, analyzed and explored leadership concepts and skills and applied them to opportunities and challenges faced by leaders at individual, organizational, community and industry levels.

Specific program outcomes are:

1. Knowledge and Critical Thinking
   • Applies interdisciplinary information and research to the study of tourism and hospitality by acquiring and critically evaluating their contribution to issues, opportunities, and challenges.
   • Effectively uses research methodologies, data sources, and tools to investigate, evaluate, and analyze findings that inform decision-making, written products and using and producing research.
   • Examines the role of innovation, entrepreneurship, and stakeholder relations in the building of a successful business.
   • Demonstrates integrity and ethical behaviour when collaborating, synthesizing findings, problem solving, conducting research and reporting findings or recommendations.
2. Global Awareness
   • Evaluates the impact of global issues on tourism and hospitality operators, organizations, and destinations.
   • Differentiates how local, regional, national and international events influence competitive change in evolving markets.
   • Investigates and analyzes how the tourism industry is influenced by governments and world affairs, and understands the role of tourism and hospitality professionals as global citizens in communities.
3. Effective Communications
   • Effectively gathers, analyzes, synthesizes, prepares and presents written materials, accurately utilizing the APA reference method.
   • Incorporates conflict resolution, negotiation, change management, and networking skills in contributing to achieving team and individual outcomes.
   • Applies effective speaking, writing, listening and feedback skills in online and face-to-face activities.
4. Leadership and Collaboration
   • Demonstrates leadership, collaboration, and mutual support in decision-making processes to achieve individual and team results.
   • Networks effectively and respectfully with an array of individuals from diverse professional and personal backgrounds to facilitate and support effective decision making.