BA in Professional Communication
Program start dates
Online
| July 04, 2011 | schedule, costs & curriculum |
On Campus
| July 04, 2011 | schedule, costs & curriculum |
The BA in Professional Communication* is an undergraduate completion degree program that examines language, media, culture and technology. The program balances the best of academic education, professional experience and practical skills. The program combines a comprehensive overview of communications as an academic field with a selection of courses in professional writing, public relations, journalism, public speaking, organizational communication and new media. Graduates will understand the fundamental concepts, tools, processes and techniques in communication and will have developed interpersonal, teamwork and leadership skills. The BA in Professional Communication is offered in two formats: a 12-month on-campus model and a 24–month online model. More
Who it’s for
Those who have completed at least two years (60 credits) of appropriate post-secondary education at a university, in a university-transfer program, or a post-secondary diploma program.
Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy.
The program prepares students for more advanced study at the graduate level, and for careers in public relations, advertising, marketing, journalism, and corporate, technical, or web-based communication.
Outcomes
Graduates of the BA in Professional Communication will be effective communicators who understand communication is a creative, intellectual, professional activity. They will appreciate the international and intercultural frameworks and ethical parameters of socially responsible communication. They will be professionals with an understanding of communication as a human activity and be ready to enter the workforce as effective practitioners, decision-makers and supporters of communication. Finally, they will be able to function in environments that require team-work, public speaking, professional writing and publishing skills, basic computer-mediated communication, and problem-solving skills.
* Formerly Bachelor of Arts in Applied Communication
